Originally posted here -> https://myriammunezero.substack.com/p/to-have-or-not-to-have-a-portfolio
In today’s competitive job market, having a degree is often not enough. Employers want to see what you can do, and that’s where a portfolio becomes your secret weapon.
Your portfolio is your chance to show—not just tell—what you’re capable of.
But what if you don’t have any work experience? How do you prove your skills when no one has given you a chance yet?
Whether you’re a student, switching careers, or new to a country like Finland, I want to share three practical ways you can build a portfolio that showcases your abilities—even if you’re starting from scratch.
Disclaimer: Not all fields require portfolios. This advice is geared toward industries like Data, AI, IT, marketing, communications, project, product, etc., where demonstrating your skills practically can make all the difference.
1. Research job ads and companies you are targeting
This is one of the most effective ways to position yourself for your dream job. Think of it as reverse-engineering your portfolio to match the skills and challenges companies are looking for.
Start by browsing job ads on platforms like LinkedIn, Jobylon, or other job boards. Look at the roles you’re interested in and ask yourself:
- Why is this company hiring for this position?
- What specific problem does this role need to solve?
Now, dig deeper. Research the company. Read their blog posts, explore their LinkedIn updates, and study their website. Try to understand their goals, challenges, and focus areas.
Here’s an example:
At F-Secure, where I work, our focus is cybersecurity. Let’s say a job ad for a data analyst mentions skills like machine learning or data visualization. By researching the company, you might learn that scams are a major focus area for F-Secure. Now, imagine creating a project that directly addresses this need.
For instance, as a data analyst, you could simulate scam data and build a machine learning model or use a cost-effective language model to detect scams. You could choose to work with text scams, phishing emails, or even video scams. By presenting a project like this, you’re not just showcasing your technical skills—you’re showing that you understand the company’s challenges and can offer relevant solutions.
Bonus Tip:
Projects like this don’t just help you apply for open roles. You can also use them for cold outreach. Send the project with a tailored email to a hiring manager or team lead. Remember, 80% of jobs are hidden, and this approach might just open a door.
2. Volunteer for real-world experience
Volunteering is an underrated way to gain hands-on experience, build your portfolio, and make connections in your field. Many organizations, especially small to medium-sized ones like Think Africa, welcome volunteers who can help them solve real problems.
You don’t always need to wait for advertised volunteer roles. Be proactive. If you’re a visual designer, for example, reach out to a non-profit or small business and pitch an idea: “I can design visuals for your next event or campaign.”
This approach not only gives you practical experience but also helps you build relationships. And while volunteering is unpaid, the people you work with can reward your efforts with recommendations or referrals—both of which are invaluable when you’re starting out.
Bonus Tip:
Treat volunteering as seriously as you would a paid job. The experience, skills, and feedback you gain will often be just as valuable.
3. Turn your hobbies into projects
This is my personal favorite path because it’s how I’ve learned many of the skills I use today. Whenever I want to pick up a new tool or learn something new, I connect it to something I’m already passionate about.
For example, when I was learning data analytics tools, I used my love for pop culture and social issues to create projects that interested me. I analyzed data on topics like the number of women getting deals on Shark Tank, the number of Black artists winning Oscars, or trends related to education and trade in Africa. These projects didn’t just teach me technical skills—they also kept me motivated because they were fun and meaningful to me.
If you’re in marketing and you love cats, why not create a mock campaign for a cat food brand? Explore everything from social media content to email marketing strategies. Then think about who might find this interesting—cat food companies? Animal shelters? By combining your personal interests with your professional goals, you can create unique, engaging projects that stand out in your portfolio.
Final thoughts
Building a portfolio when you don’t have work experience can feel daunting, but it’s entirely possible with some initiative. Whether you’re identifying projects based on job ads, volunteering to gain real-world experience, or turning your hobbies into learning opportunities, the key is to start and do.
What about you? Have you used any of these paths to build your portfolio? Or do you have other tips to share? I’d love to hear your thoughts in the comments!
